Asha Menon

Professional Summary

Design professional focused on turning complex product problems into clear, usable systems. I partner with cross-functional teams to ship thoughtful digital experiences at scale.

Skills

Experience

• Orbit Health 2022 - Present
  Lead Product Designer Bengaluru, India
  • Led end-to-end redesign of patient onboarding and reduced drop-off by 28%
  • Established weekly design QA rituals that reduced usability regressions by 41%
  • Partnered with PM and engineering to ship 16 high-impact improvements in two quarters
• Nova Finance 2020 - 2022
  Senior Product Designer Mumbai, India
  • Launched enterprise account migration flows and reduced support tickets by 36%
  • Introduced component-level documentation that improved handoff speed by 30%
  • Created reusable UX patterns adopted by onboarding, payments, and reporting teams
• Flowbridge 2018 - 2020
  Product Designer Remote
  • Improved trial-to-paid conversion by 19% through a clearer activation journey
  • Delivered reusable UI patterns used across three SaaS products
  • Ran monthly usability studies that shaped roadmap priorities and feature sequencing

Projects

• CarePath onboarding revamp

  2023

  Lead Designer Healthcare
  • Reduced onboarding drop-off by 28% through guided, step-based workflows
  • Increased profile completion by 24% with personalized task prioritization
  • Cut time-to-first-value by 32% via progressive disclosure and simplified copy
• Enterprise account migration

  2022

  Product Design Fintech
  • Simplified transfer journey for enterprise admins with role-aware paths
  • Reduced migration support tickets by 36% and escalations by 22%
  • Improved migration completion confidence with in-flow validation checkpoints
• Design system rollout

  2021

  Design Systems Platform
  • Built shared component library adopted across three product lines
  • Improved UI consistency scores from 68% to 91% in internal audits
  • Reduced design-to-dev turnaround time by 27% through tokenized components

Leadership & Activities

• Women in Product Mentorship 2023 - Present
  Design Mentor Community Program
  • Mentor early-career designers on portfolio strategy and interview readiness
  • Run monthly review sessions focused on storytelling, case studies, and confidence

Education

• National Institute of Design 2014 - 2018
  B.Des, Interaction Design Ahmedabad, India
  • Focused on interaction systems, information architecture, and participatory research
  • Completed capstone on accessible service design for public digital platforms
• Coursera 2021
  Certification, UX Research Online
  • Applied mixed-method research techniques in discovery and validation cycles
  • Built repeatable interview and usability testing frameworks for product teams

Awards

• Design Excellence Award 2024
  Internal Recognition Orbit Health
  • Recognized for measurable improvements in activation and retention
  • Awarded for cross-functional execution and design leadership impact
• Innovation in UX 2023
  Product Recognition Nova Finance
  • Honored for introducing workflow simplifications used by enterprise teams
  • Acknowledged for measurable reduction in customer support dependency
• Top Portfolio Showcase 2022
  Community Award Design Collective
  • Selected in top cohort for clarity, craft, and measurable case-study outcomes
  • Featured for structured storytelling and business-impact framing

Interests

Interests: Open to product design leadership, consulting, and selective advisory engagements.